Alexander Fairfull, founder of Lifetime Savings Ltd, named a finalist in the 2026 Allica Bank Great British Entrepreneur Awards
East of England, UK. Alexander Fairfull, founder of Lifetime Savings Ltd, has been named a finalist in the 2026 Allica Bank Great British Entrepreneur Awards, shortlisted in the Scale Up Entrepreneur of the Year category.
The Great British Entrepreneur Awards is as much about the entrepreneur as the business, recognising the people behind the brand and the decisions, resilience and ambition that build companies that last.
Known as the Grammys of entrepreneurship, the Great British Entrepreneur Awards celebrate the most exceptional and inspiring business stories across the UK, recognising entrepreneurs from every nation and region for their innovation, impact and resilience.
Past winners include the founders of Simmer Eats, Grenade, ClearScore, Zilch and Unbiased, many of whom were recognised early in their journey.
The 2026 shortlist tells a story that goes well beyond a single celebration. Taken together, the Class of 2026 represents the real engine of the British economy.
The 2026 shortlist in numbers:
- 5,000 applications received
- 740 businesses shortlisted
- £3.3bn combined turnover
- 17,700+ jobs supported
- 2,700+ new jobs being created
- 5,200+ years of combined trading
- 40% women-led businesses
- 10 UK regions and nations represented
- 50% already selling overseas
This is why the Great British Entrepreneur Awards exists. Not to celebrate the loudest voices, but the businesses quietly powering the UK economy.
Alexander Fairfull, founder of Lifetime Savings Ltd said:
“The work ethic and team spirit we have created is something I’ve never experienced before. Everyone wants to win, but more importantly, we want to win together. The team genuinely goes above and beyond to make sure our customers get the grants they deserve, and seeing the company go from strength to strength is something I’m incredibly proud of. I’m proud to have created a team where everyone is working towards the same goal, genuinely wants to succeed, and wants to see each other succeed.”
Lifetime Savings Ltd’s milestones include:
- Built Lifetime Savings from the ground up into a business turning over more than £3m a year.
- Grew our turnover from around £1m to over £3m in just one year.
- Built a pipeline of nearly £5m and created a really exciting future for the business.
- Helped secure tens of millions of pounds in Government funding for homeowners across the country.
- Created a team and culture where everyone works hard, looks after our customers and wants to win together.
- Now a finalist in the 2026 Great British Entrepreneur Awards in London.
Frankie James, founder of the Great British Entrepreneur Awards, said:
“When we launched the Great British Entrepreneur Awards in 2012, we set out to back the businesses that get on and build, the ones that don’t always get the recognition they deserve. More than a decade on, over 5,000 applications tell me we were onto something. This year’s cohort represents billions in turnover and tens of thousands of jobs, but what I’m proudest of is the determination behind those numbers. These are founders who have stuck with it through every kind of year, and championing them is exactly why we do this.”
The Great British Entrepreneur Awards are proudly supported by Allica Bank.
Conrad Ford, Chief Product & Strategy Officer at Allica, said:
“What stands out this year is the optimism and ambition that continue to define the UK’s established business community. Having run my own business, I know the resilience, creativity and sheer determination it takes to build something that lasts, especially in challenging times.
“Established businesses are the real economy, making up a third of the UK’s GDP and employment, and represented in every town across the country. At Allica, we’re proud to support and celebrate their contribution through the Great British Entrepreneur Awards.”
About Lifetime Savings Ltd
For more about visit Lifetime Savings home page, visit www.lifetimesavings.co.uk.
